"All right action flows from the breath"
- Hajakujo

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Tuesday, May 16, 2006

Identity and the Acceleration

Electronic Identity. Its more than just a 128-bit key, RSA encrypted, digital signature. There are growing, even very now, whole worlds of data on the vital statistics, habits, interests, correspondences and dirty secrets of each and every person with digital presence. What do I mean by digital presence? I mean everything that is recorded. Whether the primary source is electronically based or paper and pen, it all gets transcribed and stored in a database somewhere. Census data, loyalty and clubcard data, bank and credit card transactions, phone calls, motorway CCTV recordings, and of course, every key press of every second spent online.
This information repository is vast. It covers many facets of your life, and if collated and analysed, can reveal through statistical heurisitcs very deep and meaningful information about you as a person.

The question is, does anybody care? Nobody is tending the light at the end of the tunnel, nobody is keeping track of us. Not all at once, not in complete detail as outlined above. I hope.

But its getting closer. And those who will be tending the light? I call its name: Google.
Ha ha. No but seriously all those who have gmail - look at the targeted ads, on the top of the inbox. Compose and send a mail (to whomever) about some product, place or item: let's say Finland. Within a few hours, you'll have ads for "Fodor's Travel Wire - Rock Bottom R/T Fares to Finland on Air France! - 4 days ago". Note that's Google sending you a link to 4 day old ad, not Fodor's. Why'd it be 4 days old if Fodor's sent it? They see, they record, they analyse and react. They do all this relatively benignly, but only change the nature of the adverbs and that last sentence could sound a lot more unpleasant.

Now I'm not advocating Luddism. You can't reject the future, even if you can't actually prove that it exists, or talk about it logically (but that's another post).
No, the great thing is to embrace the symptoms of the future, that you will be metamorphosised into a native of the future whether you are active in the process or not. What I'm worried about is that we are being denied access to large portions of our own future identities. Similarly to large corporations trying to trademark individual genes, or even genomes.


Its about the digital signifier population that makes up your electronic identity being accessible to you, controllable by you, and gated by you.
Hmm, I think that sentence warrants another post, with time permitting...

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